Marshall Kirkpatrick for ReadWriteWeb:

Netflix stores 50 different files for every viewable media asset, including 3 copies of every movie, ten years of user ratings, extensive user account info and metadata including complex licensing rights for everything. Audio files, log files, subtitles, etc. A year ago the fast-growing consumer service saw its own data centers melt down under the weight of all that data, Netflix’s Adrian Cockcroft said this morning at O’Reilly’s OSCONData conference in Portland, Oregon. Now, the company is aggressively moving its huge collection of data into the cloud, especially Amazon services. That work is essential to Netflix’s world-beating ambitions.

Something tells me that Comcast, Cox, Time Warner Cable et al. will have something to say about this.

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