AppleInsider reports that reality TV pioneer Bunim/Murray Productions is abandoning FCP X in favor of Avid:
“Due to the large volume of media generated by our reality shows, we needed to re-evaluate our editing and storage solutions. At the same time, we were looking for a partner who would understand our long-term needs,” said Mark Raudonis, senior vice president of Post Production at Bunim/Murray.
Raudonis was a big proponent of the now defunct Final Cut Server, and I had a conversation with him about FCP workflow a few years back when The Real World was shooting in Washington, DC. This is most definitely small potatoes for Apple’s bottom line, but professional editors are taking notice of shifts like this from the larger players in the industry.