Dan Frommer:

New Research In Motion CEO Thorsten Heins — previously a co-COO at the BlackBerry maker, in charge of product and sales — is too little, too late.

Unless Heins is secretly a rare, freakish visionary genius whose creativity has been stifled by his former bosses for all these years — he’s been at RIM since 2007, right when it started to get into trouble — he’s not going to save the company from its decline.

It’s been almost five years since the smartphone industry shifted radically, and Research in Motion is finally starting to realize.

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