Apple and Avid are two companies that have a storied history with each other that goes back decades.  Things started out amicably enough with Avid shipping industry changing nonlinear editing systems exclusively on the Mac platform.  After Avid announced that they were dropping their Apple based products altogether and shifting entirely to Windows in the late 90s, Apple responded by accelerating development of Final Cut Pro.  Avid backed down on their threat, but it was too late: FCP had a decade of explosive growth and became the market leader by the time Final Cut Pro X was released and shook up the playing field again (although not quite the way Apple had hoped).

Yesterday Avid released a $4.99 iOS video editing app called Avid Studio, a direct competitor to the identically priced iMovie from Apple.  According to Macworld:

The launch of Avid Studio for iPad means that the fierce desktop video-editing rivalry between Avid and Apple’s Final Cut Pro—both companies routinely tout the number of Oscar and Golden Globe nominees who use their editing products—is now playing out on Apple’s own tablet playing grounds. Avid is being aggressive, suggesting its new iPad app is powerful enough for professional use; Apple’s iMovie is aimed more at consumer-level editors—the company doesn’t offer a tablet version of its Final Cut Pro app.

One thing is for certain: the fierce competition between these two companies has resulted in some really great solutions for professional (and now consumer) editors, and it’s just fun to watch them duke it out.

4 thoughts on “Avid steps into iOS video editing

  1. I like the way the interface looks for the Avis iOS video editing app, however so far all it will do on my iPad 1st generation device is crash. It needs an update to either specify it’s iPad 2 only or a fix for the currently crash-prone version to work with the iPad 1

    1. I’ve heard of similar experiences regarding crashing on the 1st gen iPad, and that is something they should address. My iPad 2 hasn’t crashed and most of the interface is pretty fluid. I do find it curious that it has to render like an old school NLE, complete with a grayed out screen and a purple progress bar. Most editing apps (including iMovie for iOS) process video while you continue to work.

      1. iOS seems to be resource limited when it comes to heavy processes. Most video editors I’ve used on it (ReelDirector, Splice, and 1st Video which is amazing but has the worst UI I’ve seen yet on iOS) will let you see limited playback (usually maybe 5 frames a second) until it’s rendered in some way. I would love to see multi-track video beyond titling (1st Video actually does this but again horrible UI) on iOS. I actually did the Macworld/iWorld Expo this year with nothing but iOS devices and managed to blog on WP (Blogsy), create a podcast with multiple segments (TwistedWave), and if I had more time would have shot and posted video (with some of the above apps mentioned posted and embedded from YouTube) with an iPhone 4S and a 1st gen iPad. It can be done (at the expense of time at least for now) and shows the strength of the platform even at this early stage.

      2. That’s a great proof of concept, Guy. Impressive! It’s fun to see these devices take off as creation tools. I’m on my way to your site now to have a look.

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