When Apple released the iBooks Author application for the Mac platform in January, many pointed out the onerous terms in its end user license agreement (EULA) that seemed to indicate that if you used the software to create a book, Apple owned the content of your work outright.  Apple has since released an update and its only change appears to be the legalese.  Damon Poeter at PCMag summarizes:

In a nutshell, the updated EULA allows iBooks Author users to transfer whatever they create in iBooks Author to other non-.ibooks formats and distribute it however they want. That answers the question of whether Apple was really laying a claim to ownership of content produced via its software, but even the new user agreement may not entirely satisfy the critics.

It seems pretty fair on the surface to me.  Apple develops and distributes (for free) an application that allows the author to create a rich experience for the reader that includes not only the text but dynamic content that is entirely interactive.  Since nothing in life is actually free, the tradeoff is that creating an .ibook document ties you to Apple’s distribution channels and their cut of 30%.  The rub for the critics probably revolves around the fact that exporting your book in a format like PDF or ePub essentially “flattens” it and strips it of the interactive content.  Decisions, decisions…

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