Wireless carriers are tripping over each other to end the unlimited data plans they used to lure customers in just a few years ago. No new user can get one, and existing “grandfathered” ones are slowly being pushed off the ledge. Verizon is the latest example. After announcing that they were killing off unlimited data for everyone, they backed off a bit. PCWorld:
Unlimited data users will have to give up an unlimited data plan only if they purchase a subsidized phone when renewing a two-year contract. In other words, if later this year you go into Verizon to upgrade to the latest iPhone and buy the phone for $200, you can kiss your unlimited data plan goodbye.
But if you shelled out the non-subsidized price for the device, about $650 for a 16GB iPhone 4S from Verizon, you keep your unlimited plan.
It’s not a bad deal, but most customers won’t go for that, and Verizon knows it. Don’t think AT&T isn’t watching this one closely.