Andrew Orlowski at The Register:

Of all the intellectual property rights on which our future prosperity depends, perhaps trademarks are the most undervalued. The deep emotional power of a brand endures, long after its parent has expired.

Don’t believe me? Well, Palm is coming back. Yes, Palm.

This sounds like a Palm-in-name-only deal where the 2000s era name will be affixed to an Android phone for…nostalgia seekers? Seems odd to me.

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