9to5Mac’s Michael Steeber looks back at Apple’s recent history with its pro customers:
To say that the initial release of Final Cut Pro X made waves in the creative community would be an understatement. Among full-time video editors, the shakeup is still spoken about with the same energy as it was seven years ago. Most users felt burned by the upgrade, and many bailed on Apple’s video tools altogether. Two years later, pros were wowed by the radically redesigned Mac Pro, only to be left in the cold without another meaningful update. It was a tough time to be a pro customer.
I launched this site way back in 2011, not long after the release of Final Cut Pro X 10.0, and I had some thoughts at the time. A lot has changed in the years since. Steeber recaps the just-completed FCPX Creative Summit:
This past weekend told a different story. After last year’s impressive announcements, video professionals gathered once again in Cupertino to hear about Final Cut Pro 10.4.4. After seven years of iteration, Final Cut Pro X is no longer the stripped down, controversial editing “toy” it was once perceived as.
New workflows have been developed. Features have returned. The industry is taking Final Cut seriously again. The question is no longer “are you still using Final Cut?” but rather “how are you using Final Cut?”
I can say that I share these sentiments. As I wrote earlier this week, Apple is taking the pro market seriously, and making significant gains in both hardware and software development. It’s an exciting time to be a creative professional.